Looks can be quite important or even more important than fragrance. If you are preparing biryanis or pulaos that must look compellingly irresistible then Goodric Long Grain Sella Rice fits the bill. It looks great. It has a lovely texture and tastes delicious. Use it for everyday plain rice preparations or, better still, make it the base for biryanis and pulaos. It is for your family. Restaurants love it because it brings so much value to their offerings.