Festivals bring joy, prosperity, togetherness and hope for everyone, especially business owners as this is the time of festival offers which leads to improved sales for them. But, as the competition is increasing at a steady rate, to grab the maximum benefits out of this opportunity, one must stand apart. This trend has been observed from past few years due to the very basic reason of increased capacity of buying of the consumers during festive seasons. When improved sales is certain, every business owner makes their best effort to attract consumers through their Diwali offers and festive discount offers.

So, if you are also among the lot which is busy attracting consumers in this festive season, here are some quirky ways that might help you in an effective manner.

1. Make offers that are out of the box

There are many offers in the market that are conventional and outdated but, most of the business owners are still stuck to them. One needs to understand that people are consistently looking for something new especially during Diwali season. So, it is important that your Diwali offers are unique. Offer special discount with additional benefits to the ones who are your regular customers. For instance, offering discount to people having birthdays on Diwali or discount on red color items instantly grabs attention and chances of getting improves sales increases.  

2. A complete reach out

Targeting just one source of marketing might not be helpful every time. As it is a festive season, you need to make your presence at as many options as you can. Although, the budget is always a constraint to make a reach on every platform, it is important you do not miss on important and effective ones. It is important that your lucrative festive discount offers should be known by a number of people to improve the sales chart in an efficient manner.

3. Contests

Who does not like getting something by winning? This is the right time for your to run some cool contests to make more people get engaged with your brand. It is important that you first create awareness before starting the contest because there will be no point of running something which people are not aware about. So, plan, create awareness, and engage. Asking for a quirky taglines for your products or a random giveaway are always get noticed and people do participate. This should help for your business as well.

4. List your business on a free business directory

Finding economical ways to reach more people in just the right manner is a tricky task. Listing your business on a free business directory with a good potential can again prove out to be helpful. The people who are not aware of many business houses pertaining to your industry still prefer to search a business directory and if you are listed there with all the relevant information, chances of getting a lead increases to a great extent.

5. Social Cause

This festive season, not just focus on wholesale deals and service offers, also try to focus on social cause that again catches the attention of the consumers in an effective manner. You can announce a scheme in which you donate a part of the purchase for a social cause like ‘Providing Education To Underprivileged’ or ‘Preparing Something For Physically Challenged Children On Diwali’. Such social causes not only helps society in becoming a better place, it also bring people to associate and work together for something good. Eventually, it also helps your business in earning some extra bucks in the festive season.

There are a number of other ways through which you can stand apart in the crowd and gain a lot of attention of consumers in this season. What makes you regain that attention is the quality that you maintain in either of your service or products. So, it is not just the Diwali offers that will bring you real business, focus on details, your approach to different platforms and providing a better consumer experience are some factors that play a crucial role in driving your business in an effective manner. So, keep trying new ways and explore what works for your business at just the right time.