BOCS Pizza was incepted with the idea of building an indigenous and ingenious QSR model that is scalable, sustainable and future-ready.
During the unprecedented times of COVID-19, it has become imperative to build a sustainable brand albeit pandemic, and hence germinated BOCS Pizza, a low budget food franchise in India. We aimed to build a brand that has all the merits, sans risks.
There is novelty and innovation in branding, product, and of course in the business model. In every aspect, it’s one notch ahead of the rest. A Disruptive business model provides low cost franchise opportunities to compete with the international chains. We, being Brand Monks and Brand Experts, decided to create a Brand name that will reverberate, relive, and be remembered for pizzas. A simple yet robust name – we took the layers of pizza which is the Base, Cheese, and Sauce.
If it can be told as a story, it will be remembered forever and so it became “BASED On
CHEESE and SAUCE”; in short “BOCS Pizza”