Pawan Kirana Store and General Store are shops that serve daily needs products and commonly used grocery items, while supermarkets are large self-service retail shops that sell a wide range of food and other household goods.

Most kirana stores sell loose products, which leave a scope for adulteration. The quality of the products isn’t guaranteed, except for the packaged items. Supermarkets endorse a lot of renowned brands and hence the quality of the products can be assured. Customers are more comfortable with buying products that are associated with established brands than buying them in a loose fashion.