Easyrewardz came into being in 2011 with a vision to address the white space between the available CRM tools for businesses across industries. Over lots of cups of coffee, weekends locked in service apartments, algorithms drawn and wiped, re-drawn on paper napkins, whiteboards, window panes and mobile screens, we embarked on delivering technology products with in-depth analytical insights and best in breed services to create successful customer-merchant ecosystem in 2012.