Hasta Bangla is Bengals first Factory E Store that brings to you handcrafted fashion directy from the factory to your doorstep at factory price. Price is less than half of what the market charges due to lack of middlemen and establishment costs.
Basically it centralizes master weavers, master tailors, artisans and embroidery cratfsmen under one roof for a combined concept of fashion and art. For eg. The Dhakai Jamdani is a saree typically procured Bangladesh and then further handcrafted with designer zardosi/ari work.
OR A handloom linen saree which is made in Nadia district of Bengali is further hand embedded with Rajastani mirror work. Future products like lehengas, kurtis etc will also have a similar concept. I have my own team of designers under me who create these new concepts.
In this day and time, machine made designs like Computer or Machine Embroidery/Prints/Powerloom etc domiante the Indian garment industry. Cheap and easy to make and mostly Imported from China/Vietnam/Thai