Netafim Agricultural Financing Agency Pvt. Ltd. (NAFA) is a non-banking finance company (NBFC) offering various customized financial solutions to farmers and various stakeholders in the value chain of Micro Irrigation. NAFA is a subsidiary of Netafim Ltd, Israel and a sister concern of Netafim Irrigation India Pvt. Ltd. (NIIPL). Commenced in April 2013, NAFA has reached to around 3000 individual customers in the rural hinterlands and has helped them to build a sustainable agri-business. NAFA has a presence across Maharashtra, Madhya Pradesh, Chhattisgarh, Gujarat, Tamil Nadu, Karnataka and Andhra Pradesh. To enhance the customer experience, NAFA has adopted ‘PhyGital’ approach. The innovative approach helps the company conveniently reach the potential customers through local branch or employee along with an end-to-end digital support for transparent credit facility.