Digital marketing is the practice of promoting products, services, or brands through digital channels such as search engines, social media, email, and websites. It involves a variety of strategies, including SEO (Search Engine Optimization), content marketing, social media marketing, PPC (Pay-Per-Click) advertising, and email marketing. Digital marketing helps businesses connect with their target audience, increase visibility, and drive conversions by leveraging data and analytics to optimize campaigns. It offers measurable results, enabling businesses to refine their marketing efforts and achieve their goals effectively in the online landscape.