It is a health initiative focused on helping Indians increase fruit & vegetable consumption for better health..We deliver our charitable aims under three strategic themes.Facing the future Much has changed since the Green Revolution was happen in 1965. The world's resources are being put under increasing pressure by intensive food and farming systems. Working with farmers, growers and researchers, we're championing practical solutions to farming's modern day challenges.Good food for all Good food should be the easy choice for everyone, whoever and wherever they are.