PGDAME curriculum aptly equips a candidate to master the knowledge about the working of these varied functional areas, thereby generating career opportunities in wide range of industries.n.


COURSE STRUCTURE

Semester - I
1.1 Introduction to Event Management & Public Relations
1.2 Communication, PR, Presentation Skills for Events
1.3 Event Management Planning
1.4 Event Production – Process & Resource
1.5 Event Hospitality, Law & Permissions

Semester - II
2.1 Advertising & Sales Promotion
2.2 Event Marketing & Sponsorship
2.3 Special Events – Wedding Planning & Live Events
2.4 Event Cost Accounting & Finance Management
2.5 Media Management
2.6 Event Research & Project


COURSE HIGHLIGHT

• Events – Comprehensive Understanding
• Events Market & Business
• Effective Corporate Communication
• Event Coordination & Team Management
• Effective Presentation Skills
• The Event Leadership Professional Model
• Public Relations Strategy & Planning
• Journalism
• Media Management – Print, TV, Radio, Blogs, Social Media, etc.
• Business And Social Etiquettes
• Celebrity Management
• Lobbying & Community Relations
• Crisis Communications
• Creativity – Techniques & Methods
• Budgeting using Spreadsheets & Cash Flow Management
• Setup Considerations for Décor
• Staging & Seating Management
• Types & Purpose of Entertainment
• Special Effects - Confetti, Fog, Smoke, Lasers, etc.
• e-business – setting up websites, etc.
• Strategic Advertising & Brand Management
• Business Ethics & Code of Conduct
• Experiential Marketing Events
• Writing Press Releases & Editorial
• Patents, Trademarks & Copyrights
• Event Risk Management
• Sports Events & Sports Marketing