We at Walnut Folks conduct an intensive study of the key areas of your brand. For example, the industry, products and services offered, target demographic, the ideals you value and also, your competitors.
On the basis of the results derived from this study we come to various important conclusions that would affect the decision making when it comes to creating your brand identity, some of them being the logo of the brand, the tagline, tone of communication, typeface for the written content, prominent colors used for the front face and the logo.