Account-based marketing (ABM) is concerned with finding and acquiring new customers. The importance of data cannot be overstated. B2B marketing campaigns need a sufficient amount of data (more data is almost always better), but also you need to make sure that the data is reliable and accurate in the first place. Additionally, you have to consider the quality and the amount of information that can be accumulated about your target market. You use intent data to find and reach out to existing and potential customers who have expressed interest in your product or service. Alltake solutions provide robustly, constantly updated, and continuously relevant keyword content based on data and keyword intent.