There are many factors that can influence your phone number reputation, such as:
The increasing number of spam and scam calls that plague the consumers and erode their trust in phone calls
The rising demand for consumer protection and privacy that leads to more regulations and standards for outbound calling, such as the STIR/SHAKEN framework and the TRACED Act
The growing diversity and sophistication of the carriers and analytics providers that have different criteria and methods for labeling and delivering phone calls
The changing preferences and expectations of the customers that want more control and transparency over the phone calls they receive