Keraology Products has a UV protectant, color-treated formula. It forms a breathable barrier over the hair strand, allowing nutrients to penetrate the hair shaft while blocking harmful UV rays and locking in color molecules. Its gentle and great for high lift blonds with damaged hair needing delicate attention due to over processing. It’s also great for fast fading redheads, creative colors, and color repigmentation to keep colors vibrant longer. Keraology products contains a unique SBT shield technology, that includes Sea Buckthorn Berry Oil and a vitaplex, to protect hair against premature fading and sun damage while delivering moisture, vitamins, and powerful antioxidants for color that wows!