Apparels such as jewelry, watches, eyewear and other accessories can be experienced virtually without putting them on using the augmented reality feature of MirrAR. It uses markerless hand tracking, which creates a natural and realistic interaction experience. This tech can increase sales because it allows customers to make purchases with confidence and is best suited for online shops, social networking sites or physical stores with iPads. MirrAR offers an interesting shopping experience with data capture for the analysis of the consumer reaction.