CRM solution helps businesses to keep track of customer interactions and manage sales to deliver efficient services. Sales users get a high level of personalization which helps in better tracking and panning customer interaction with the help of CRM solutions. A CRM solution helps businesses by aggregating customer information for the marketing team to deliver the right product in the right market.
Over the years the meaning of the term CRM has changed drastically from initially defined to improve customer service to an entire business strategy at the present day. Not only this, CRM nowadays is capable of handling customer queries and complaints making it a sound ticket management system.
CRM acts as a central place to manage all customers, and leads helps everyone in the business gain insights into business status.