Shri Salasar Enterprises, the popular youth brand from HOT SHOT Industries, India’s leading travelling bags company is all geared to the audience with its latest campaign ‘My Style, My Way’. Increasing the attraction quotient, Hotshot recently announced, youth icon Sonakshi Sinha as its brand ambassador. The TVC created by Law & Kenneth Saatchi & Saatchi. Shot in Turkey, the TVC while showcasing the new collection encapsulates the youth’s style, energy and attitude with a cool soundtrack that is sure to catch on.

Expressing her views on the campaign, Harish Kumar Sankhla Director, Hotshot Industries says, “Sonakshi Sinha is a perfect replication of what Hotshot stands for, a combination of style and latest trend. Through this campaign we want to directly connect with the youth creating a portrait that mirrors their personality. We hope that we are successful in establishing a strong bond with the audience.”

Sudip Ghose, Vice President, Marketing, Hotshot Industries, added, “With more young customers travelling at an early age, styling in bags has become a necessity. From ‘Travel Backpack bags are moving to become today.

Sonakshi Sinha, Brand Ambassador – HOTSHOT added, “Hotshot, truly breathes ‘My Style, My Way’, it syncs with my attitude and style. According to me the bag you carry is a reflection of your personality, hence you will often spot me with a hotshot bag.”

The campaign will be promoted across TV, social media and Online. The campaign goes live on 31st January.